Web Survey Bibliography
Mobile technology has appeared as a new promising mode of collecting survey data. Accordingly, the need to understand the willingness to participate in mobile surveys emerged on the research agenda.
In trying to understand mobile survey participation, we introduce, synthesize, and extend a set of factors known to affect technology acceptance and use in general. By doing so, we apply, extend and refine past knowledge on the willingness to use new technology to the content area of (mobile) survey participation for the first time.
The multivariate framework proposed encompasses five main clusters of factors presumed to be systematically related to mobile survey participation. Specifically, these factors are: (1) utilitarian and functional aspects (costs, perceived usefulness, perceived ease of use), (2) hedonic aspects (anticipated enjoyment in mobile surveys), (3) affective factors (attitude towards participation), (4) normative influences (subjective normative pressure to engage in mobile surveys), and (5) self-expressive aspects of mobile survey participation (the degree of self-image congruence). These five major determinants of mobile survey participation are synthesized into an overall model and empirically (cross-)validated with the aid of two independent samples.
As hypothesized, hedonic and affective factors (anticipated enjoyment; attitudes) exerted the largest effect on the willingness to participate, followed by the degree of identity expressiveness. While perceived costs did not play a significant role, factors affecting behavioral attitudes as specified within the technology acceptance model were largely in line with expectations.
The study results indicate the dominance of hedonic, affective and self-expressive factors in mobile survey participation. Based on these results, the implications for influencing the willingness to participate in mobile surveys will be discussed.
Conference homepage (abstract)
Web survey bibliography - Bosnjak, M. (25)
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Does Changing Monetary Incentive Schemes in Panel Studies Affect Cooperation? A Quasi-experiment on...; 2016; Schaurer, I.; Bosnjak, M.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability...; 2015; Schaurer, I.; Bosnjak, M.
- Unplanned use of mobile devices in a probabilistic online panel survey: Patterns of use and implications...; 2015; Poggio, T.; Bosnjak, M.; Bandilla, W.; Weyandt, K.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- (Online) Access Panels: Types and Quality Standards; 2012; Bosnjak, M.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Internet surveys; 2010; Couper, M. P., Bosnjak, M.
- Web Surveys; 2009; Bosnjak, M.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Compensating for low topic interest and long surveys: A field experiment on nonresponse in Web surveys...; 2007; Marcus, B., Bosnjak, M., Lindner, S., Pilischenko, S., Schuetz, A.
- Beyond response rates: Effects of different (Web-) survey implementation procedures on sample composition...; 2006; Bosnjak, M., Marcus, B., Schuetz, A., Lindner, S., Pilischenko, S.
- Survey Administration Effects? A Comparison of Web-Based and Traditional Written Self-Administered Surveys...; 2003; Bandilla, W., Bosnjak, M., Altdorfer, P.
- Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires; 2002; Bosnjak, M., Batinic, B.
- (Non)Response bei Web-Befragungen; 2002; Bosnjak, M.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.